# Embedding

### What is Toucan Embedded Analytics?

Toucan is designed to seamlessly integrate analytics into your software, helping you manage and maintain data insights with ease.

We believe that the most impactful products are best-in-class. At the same time, we hold that "Every software company is a data company." Our mission is to empower top-tier software teams to create compelling analytics experiences while remaining focused on their core objectives.

### How Does It Work?

* **Collaborate Effectively:** We believe tech teams can enable non-technical colleagues. Let your tech experts handle data modeling and integration while end users create dashboards for their needs.
* **Build on Toucan’s Strengths:** Leverage Toucan for responsive design, exporting options, and smooth workflow integration. Focus on analytics while we take care of user experience.
* **Simplify for Your Users:** With the Data Storytelling approach, create clear, actionable stories that don’t require user training. This keeps your users engaged and focused on their goals.
* **Scale with Your Data:** If you already have analytics infrastructure, Toucan integrates effortlessly. If not, we’ll guide you from using a single database to building a scalable solution.

#### **What Does an Embedded Story Look Like?**

Here's an example of an Embedded Story.

<figure><img src="/files/qsGuOARCw7Wilqo2y9fp" alt=""><figcaption></figcaption></figure>

### Prerequisites

{% hint style="warning" %}
**Warning**

This is a technical feature intended for developers comfortable with HTML and JavaScript. Documentation may not be fully accessible for non-technical users.
{% endhint %}

Here’s a video showing how to embed a story once you have an [opaque token](/visualizations-and-layouts/embedding/authentication.md#create-your-opaque-token).

{% embed url="<https://youtu.be/MTd3g0f1sgg>" %}
Embedding a Story into your web page or SaaS Product
{% endembed %}


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