# Customizing Apps

Toucan, we believe that customization of data applications is a key success factor for analytics adoption.

In Toucan customization can serve three main purposes:

* **Perfectly blend analytics design with your branding and product design guidelines** so the analytics look just like they come out of your team
* **Storytell your data** with shapes, colors, and texts that add meaning & impact to your insights
* **Improve and guide the user experience** through custom redirections, messages, and tutorials

Find out more about our app customization capabilities in this section

<figure><img src="/files/iL3AC7v6OZPF38GKFJWD" alt=""><figcaption><p>Color customization</p></figcaption></figure>

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td></td><td>Customizing chart color elements</td><td></td><td><a href="/pages/H8zUpH8Id8lub2Eo4Jyy">/pages/H8zUpH8Id8lub2Eo4Jyy</a></td></tr><tr><td></td><td>Customizing the app's font</td><td></td><td><a href="/pages/RrKKbNIAaKi1KlxdTm0c">/pages/RrKKbNIAaKi1KlxdTm0c</a></td></tr><tr><td></td><td>Adding Assets</td><td></td><td><a href="/pages/Gkqcq4gGleA2hGQOq7E0">/pages/Gkqcq4gGleA2hGQOq7E0</a></td></tr><tr><td></td><td>Adding Glossary</td><td></td><td><a href="/pages/Jil9Si3FP2BbfojZUcpc">/pages/Jil9Si3FP2BbfojZUcpc</a></td></tr><tr><td>Setting up, Managing and testint custom visibilities</td><td></td><td></td><td><a href="/pages/inrqWwX4gg5M0covXAyL">/pages/inrqWwX4gg5M0covXAyL</a></td></tr><tr><td>Customizing the "no data error" message</td><td></td><td></td><td><a href="/pages/k5iJfsAbXLBkAjxMmVFq">/pages/k5iJfsAbXLBkAjxMmVFq</a></td></tr><tr><td>Creating a dynamic background based on an Filter's column</td><td></td><td></td><td><a href="/pages/B7pn0993MOujbmFdYG8V">/pages/B7pn0993MOujbmFdYG8V</a></td></tr></tbody></table>


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